Julie Musial has used her vast experience in the advertising field to write a guide on how to advertise. To those in need of advertising advice, I say ‘Run, don’t walk and order this book now!’ — Judy Porter, Television Research Director ABC
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Which Social Media Should You Use?
How do you determine where to spend your time on social media? First, determine who your primary target demographic is. You may have several depending upon what your product or service is that you’re marketing. For example, if your product is a college, not only will you be targeting high school students but you will also be targeting the parents.
Second, match your primary target demographic with the social media platform. Take a look at the charts below for Facebook and Twitter. These studies were done by Pew Research Center in August of 2012. 56 percent of internet users 50 years old to 64 years old are using Facebook. 72% of internet users 30 years old to 49 years old are using Facebook. And 83% of internet users 18-29 years old are using Facebook. It appears for the dual college target demographic, Facebook might be a good fit.
Look at the income level for Twitter. The highest cell is $75,000 or more annual household income. This is a significant number if your product is high end.
Now look at Pinterest, 19 percent of female internet users are on Pinterest, compared to only five percent of male web users. If you’re targeting females, this is a significant number.
Take a look at LinkedIn, the highest income cell is $75,000+ and the highest education level is 36% college+. Comparing these numbers to Pinterest is very different. LinkedIn appears to be more affluent with higher incomes. It’s definitely a good place to find business people.
Comparing Instagram to Tumblr, it appears you may want to go with Instagram based on the initial numbers. However, keep in mind Instagram lost some major user in 2012 due to new policies. This because the Facebook-owned photo-sharing service announced changes in its terms of service in January, with some of those changes designed to allow advertiser’s access to the audience. Instagram is working on these issues and time will tell how many users leave for sites like Flickr.
My suggestion in choosing your social media platforms is to go narrow and deep. Use one or two effectively unless you have personnel who can handle more.
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Five Ways to Monetize Twitter
97% of people using Twitter are doing it wrong. Here are five ways to make money using Twitter. Before you start, you really need to clean up your twitter peeps that you are following. Put them into lists that have meaning to you. You can make your lists private if you prefer. By putting them into lists you can take back control of the overwhelming flow of stream.
- Sponsored Tweets: Sign up to tweet for other companies. You can bid as low as you want starting with $5.oo. Just remember, this is a marketplace and you are competing with others for advertisers dollars. Set your price too high and you may scare advertisers away, too low and you may be short changing yourself. The Tweeter always writes the tweet in their own words based on the guidelines and examples provided by the Advertiser. In all instances you have to approve the message before it gets tweeted out. You can sponsor tweets for a variety of companies such as:
- http://sponsoredtweets.com/
- http://be-a-magpie.com/
- http://adly.com/
- Local companies
2. Find your competitors clients by using their Twitter profile. Look at who they are following. Look at how their lists are broken down. By looking at who they are following you can follow them as well. More importantly, look at who is following them. Connect with their followers. Typically, people will buy similar items from different businesses. You may also find unhappy customers. After you connect, engage and then send an offer.
3. Use Twitter Search: Go to Twitter.com/search and enter a search term that a potential client would be talking about. For example, if you sell products for puppies such as training, type “new puppy”. Connect with the people that are talking about their new puppies.
4. Make sure your profile is set up correct:
- Have a custom background on your profile page that gives the image that you are looking for.
- Make sure your profile has all of your contact information, phone, email, etc.
- Include your website link or blog link. Once typed in, it becomes a live link. If you don’t have a website, link to Pinterest or Google Places.
- Have a short message in your profile for example “I get rid of back pain”.
- Use hashtags in your tweets to increase the amount of people that will see your message.
- Ask your network to tweet for you. Tweet for them prior to asking.
- Run contests or percent off. Buy one-get-one free.
5. Become a Twitter Manager. Once you get a handle on your own Twitter account, tweet for other businesses using keyword search. Offer 15 days free so they can get a feel for the results. You can then charge anywhere from between $200 and $500 per month. You can use Hootsuite, Buffer or Tweetdeck to automate. Look for people that are still heavily using traditional media such as the yellow pages and newspaper. Look for larger ads. These businesses are using print because they don’t know how to use social media. You can also prospect large TV, radio and magazine advertisers. You can contact local stores that you know are not using social media but should be.
Try these tips one at a time. First, get your profile in order. Second, get your peeps categorized into lists. Once you’re done, move on to the other tips. If all you do is follow and collect followers without engaging, you will never be successful at Twitter. Remember, “The definition of insanity is to continue doing what you’ve always done and expecting different results.” – Albert Einstein
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