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TweetAdvertising during a political year can give the advertiser more than what they bargained for. When it comes to television rates this year, the average advertiser can expect to pay more. There are specific political windows that you need to be aware of during these time periods. The two big ones that are coming up [...]
TweetHow do Advertising Agencies or Freelance Buyers get paid? Keep in mind that this is a VERY competitive industry where everything is negotiable. Not only did advertising agencies negotiate fees before, but since cable, dish, satellite, DVR, and the internet era, their industry has become even more competitive. The only exception to this might be [...]
TweetGetting Help: Advertising Agency, Freelance Buyer or Media Representative? Your advertising and who handles it should not be taken lightly. I have seen business owners make all kinds of mistakes when choosing who and when to work with someone. I have seen business owners go out of business because they made bad choices. Whatever decision [...]
TweetHave you put together a Strategic Media Planning session for 2012? Right now is the best time to place your entire media buy for 2012. I’m not just talking about traditional media. I’m talking about social and digital media as well. Take a look at what you did in 2011 in Television Advertising, Radio Advertising, [...]
Tweet Digital Media Agencies, Traditional Media Shops and the Freelance Media Buyer; which one will you choose. How much do you know about the Digital Media age? For most people over the age of 40, their skills are limited. For most people the Digital Media age is a scary unknown that they would rather [...]
Tweet This video on the Ad Agency is disturbing to say the least. But maybe not that farfetched! Is the Ad Agency really dying? My first professional job was with an Ad Agency in 1984. The business was very lucrative even in throughout the 1980′s recession. But that was before the internet. Times have changed [...]
TweetWhy Did I Create This Site! The real reason I created “How to Advertise“. Throughout my 25 year career in advertising, I saw advertisers make a lot of mistakes. Most of these mistakes could have been avoided given the right knowledge. It is true that putting together your first media buy can be quite a [...]
