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TweetAdvertising during a political year can give the advertiser more than what they bargained for. When it comes to television rates this year, the average advertiser can expect to pay more. There are specific political windows that you need to be aware of during these time periods. The two big ones that are coming up [...]
TweetHow do Advertising Agencies or Freelance Buyers get paid? Keep in mind that this is a VERY competitive industry where everything is negotiable. Not only did advertising agencies negotiate fees before, but since cable, dish, satellite, DVR, and the internet era, their industry has become even more competitive. The only exception to this might be [...]
TweetIf your vendor does not offer a co-op program, you can go after free advertising using vendor money. Vendor advertising dollars are creative ways that YOU come up with to secure additional free advertising through the use of the vendors’ money. Very few companies put the time into getting vendor money. But let me tell [...]
TweetWhere to advertise? Identifying the correct medium(s) to use is critical to the success of your advertising campaign. Think about each media platform in terms of where to advertise according who you’re reaching. TV – Television can reach the masses in large geographical areas at a very low cost per thousand (cpm). Television gives you [...]
TweetIf you’re using traditional media such as television, newspaper or radio, it’s critical to learn how to advertise through the use of the proper media channels. Once you have determined WHO you want your target audience to be, you must now determine which medium(s) to use in order to reach them. [...]
TweetLinkedIn Updates is a tool that you can use to find out what’s being said that you’re interested in. The video below tells you exactly how to do it. You can use LinkedIn filters to narrow down location, company, industry, etc. This LinkedIn tool can be very helpful if you’re wondering what to blog about [...]
TweetQR Codes (Quick Response) and Microsoft® Tags The definition of a QR Code and a Microsoft® tag is to take the physical (offline) to the digital (on-line mobile device). It is a matrix barcode readable by matrix scanners on a mobile device or tablet. Readers for QR Codes and Microsoft® Tags The first thing you [...]
TweetGetting Help: Advertising Agency, Freelance Buyer or Media Representative? Your advertising and who handles it should not be taken lightly. I have seen business owners make all kinds of mistakes when choosing who and when to work with someone. I have seen business owners go out of business because they made bad choices. Whatever decision [...]
TweetIn traditional media, proper Video Production is more important than Video Production placement. Think about it, you can have a spot in the Academy Awards or the Super Bowl but if your video production does not have a proper “Call To Action”, you may as well throw your money away. I don’t believe it matters [...]
TweetOver 90% of all Americans still read magazines and the internet has not affected magazine readership. In fact, Adults under 35 read more issues per month than adults over 35. The number of magazine readers has actually grown while newspapers have declined. Magazines are a great place to reach young adults and niche markets. People [...]
