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TweetLook at the title above, “How to Use Social Media in Business”? If you’re reading this you may think to yourself, how foolish, everyone knows that social media is a must do in business today. Wrong, everyone doesn’t know. Especially, some of the CMO’s of big companies. It’s the end of 2012. Why do these [...]
TweetHow do Advertising Agencies or Freelance Buyers get paid? Keep in mind that this is a VERY competitive industry where everything is negotiable. Not only did advertising agencies negotiate fees before, but since cable, dish, satellite, DVR, and the internet era, their industry has become even more competitive. The only exception to this might be [...]
TweetWhat is Marketing? Marketing is deeply understanding the needs and wants of your customers and providing them with sufficient value. You then need to educate your customers, prospects and referral sources on why it is advantageous for them to do business with you. In other words, “Who are you and what problems do you solve?” [...]
TweetGetting Help: Advertising Agency, Freelance Buyer or Media Representative? Your advertising and who handles it should not be taken lightly. I have seen business owners make all kinds of mistakes when choosing who and when to work with someone. I have seen business owners go out of business because they made bad choices. Whatever decision [...]
TweetIn traditional media, proper Video Production is more important than Video Production placement. Think about it, you can have a spot in the Academy Awards or the Super Bowl but if your video production does not have a proper “Call To Action”, you may as well throw your money away. I don’t believe it matters [...]
TweetThe Press Release is not dead! Most people under estimate the value of a press release because they don’t know how to use them properly. Press Releases should be used to announce anything that is newsworthy that you have going on in your business starting with the opening of your business. Public Relations or PR [...]
TweetTelevision advertising has been around for decades. There are many different strategies to make television advertising work for your brand. As I was watching the Super Bowl with friends yesterday we were more intrigued by the commercials than the game. The commercials we saw were funny, scary, sexy, stupid, dry, and some that left you [...]
TweetHave you put together a Strategic Media Planning session for 2012? Right now is the best time to place your entire media buy for 2012. I’m not just talking about traditional media. I’m talking about social and digital media as well. Take a look at what you did in 2011 in Television Advertising, Radio Advertising, [...]
Tweet Digital Media Agencies, Traditional Media Shops and the Freelance Media Buyer; which one will you choose. How much do you know about the Digital Media age? For most people over the age of 40, their skills are limited. For most people the Digital Media age is a scary unknown that they would rather [...]
Tweet This video on the Ad Agency is disturbing to say the least. But maybe not that farfetched! Is the Ad Agency really dying? My first professional job was with an Ad Agency in 1984. The business was very lucrative even in throughout the 1980′s recession. But that was before the internet. Times have changed [...]
