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TweetFor those of you that don’t know, Haro is “Help a Reporter Out”. It’s a great way to get in front of reporters for FREE who are looking for your expertise. You can sign up for HARO at: http://go.helpareporter.com/ppc/earn-news-coverage?cid=70180000000owbN&gclid=CL6frMycw7UCFYZcMgodVUIASw Once you sign up with HARO, activate your account and fill out your interests. You will [...]
Tweet A blog is just a special kind of website that was created by someone who wants to share with the world their passion or area of expertise. Blogs and Bloggers have become an important source of information. Do not believe everything you read on blogs. You must look at the source. Is it credible? [...]
Tweet The internet gives companies opportunities for online marketing strategies you never had before. Companies that understand online marketing strategies have a clearly defined business goal to sell products. The most effective web strategies anticipate needs and provide content to meet them, even before people know to ask. Figure out WHO is visiting your website [...]
TweetIf you’re using offline marketing strategies online, you will not be successful. Online marketing is different. Offline marketing interrupts great content with an unwanted message. Online marketing engages the consumer by providing valuable information leaving you wanting more. 84% of adults 25-34 have left a website because of unwanted advertising! 78% of internet users conduct [...]
TweetI work with hundreds of people each week on how to advertise and how to get free media coverage through press releases. Unfortunately one of the biggest failures I see is in acquiring free press. Most of the people I work with are very talented writers, business owners and coaches. They do a lot of [...]
TweetThe Press Release is not dead! Most people under estimate the value of a press release because they don’t know how to use them properly. Press Releases should be used to announce anything that is newsworthy that you have going on in your business starting with the opening of your business. Public Relations or PR [...]
