Which Social Media Should You Use?

Facebook and Twitter

TweetHow do you determine where to spend your time on social media?  First, determine who your primary target demographic is.  You may have several depending upon what your product or service is that you’re marketing.  For example, if your product is a college, not only will you be targeting high school students but you will [...]

Five Ways to Monetize Twitter

Twitter

Tweet97% of people using Twitter are doing it wrong.  Here are five ways to make money using Twitter.  Before you start, you really need to clean up your twitter peeps that you are following.  Put them into lists that have meaning to you.  You can make your lists private if you prefer.  By putting them [...]

How to Add YouTube to your Facebook Page

YouTube

TweetAdding YouTube to your Facebook Page can give people a reason to come back.  Click on the link below and follow along with the Facebook instructions.  It’s incredibly easy. Getting people to interact with your Facebook page has a lot of benefits to it.  First, the more interaction someone has with your page, the more [...]

Social Media Marketers – A Valentine’s Gift For YOU!

social media marketing

TweetSocial media marketing has “Giving” at its core!  Giving, to develop new and nurture existing relationships by showing you care through your behavior.               A mistake I see many social media marketers make is to continue to chase new leads while they slowly forget about their existing customers.  What [...]

YouTube and Screencast Audio Devices

TweetWatch this video to find out how to get great audio sound with YouTube videos and Screencast videos. Do you find it annoying when you can’t hear the audio on the video you’re watching? One of the things that I believe is totally under estimated is the importance of the audio quality on your videos. [...]

Your Online Reputation: Protect It!

erin

TweetYour Online Reputation: Protect It! Savvy business owners know the importance of a good corporate reputation.  After all, who wants to do business with a company after negative press?  Same goes for your online reputation (although nowadays, we might argue that your online rep is more important!). After all, on the Internet, anyone can post [...]

LinkedIn, What’s the Big Deal?

Tweet How to make your LinkedIn account work for you. Get active Participate in discussions Join Groups and participate Contribute valuable information which shows your expertise in your industry Show up five to six days per week for 15 – 30 minutes Post your blogs and videos Give recommendations Spend enough time on your profile [...]

What Should You Publish Online?

Social Media Marketing

TweetPublishing Free content drives action in online social media marketing. This is what a free eBook can look like. By gaining trust through free valuable content, buyers will reward companies when it comes time to do business. To organize your content you must think like a publisher.  Understand your audience who will become customers, subscribers, [...]

Does Social Media Really Work?

TweetYES, I can tell you from experience that social media really works.       I fought social media for a long time because I believe that verbal communication face to face forms the tightest bonds.  I still believe that.  But what I also believe now is that social media can bring you more people [...]

The Key to Social Media Marketing Success

Social Media Marketing

TweetBottom line:  Don’t dabble in social media marketing.  If you want to try it just a little, don’t bother because it will do more harm than good.  If you want your Social Media Marketing to work and better yet thrive, go in knowing it’s going to take some elbow grease and time. Unlike traditional media, [...]